Learn about Permanent Diamond Value

Your diamond purchase from The Diamond Shop is a lasting investment, which is why we offer our Permanent Diamond Value Program. Any center diamonds, diamond earrings, or diamond pendants purchased from us may be traded in for credit toward a future single diamond purchase, provided the diamond is in the same condition as when it was purchased and is accompanied by its original certificates. The new diamond must be of greater value than the original, and please note that permanent value applies only to the diamond itself—not the mounting or any estate jewelry purchases. This program ensures that your diamond always retains value with us, giving you the freedom to upgrade as your style and milestones evolve.